Irreverent sports culture brand Reebok has expanded the boundaries of sneaker culture by putting new technology into the hands of everyday customers through the launch of Reebok Impact. Fans can immortalize their photo memories in the form of a Reebok digital sneaker by sending it via Instagram DM to @reebokimpact.
The iconic brand will have Futureverse’s AI craft a custom sneaker in the colors and style of the image, users can choose between Reebok Pump, Classic Leather, or Club C models, and customize the digital sneaker with AI-generated art. For enthusiasts, the experience is free for up to four digital sneaker creations which they can share or purchase as game-ready files compatible with Unreal Editor for Fortnite (UEFN), and Roblox.
Todd Krinsky, CEO of Reebok, says they are thrilled to announce the launch of Reebok Impact, which marks an important milestone in the brand’s commitment to innovation and technology. “We are excited to partner with Futureverse to explore new and engaging ways to bring our brand’s ethos to a wider audience. Through Reebok Impact, we look forward to revolutionizing the digital fashion landscape and providing our customers with a unique and immersive experience.
Shara Senderoff and Aaron McDonald, Co-founders of Futureverse, says they couldn’t be prouder to introduce the experience as part of their long-term partnership with Reebok. “Together, we’ve pushed the boundaries of both personal expression with the exemplification of life imitating art and art imitating life. Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning.”
Reebok Impact is the first launch from Futureverse and Reebok, who announced their partnership last year with the intention of creating innovative artificial intelligence, web3, blockchain-based gaming, and metaverse experiences for consumers, broadening product interactions across the Reebok ecosystem.
As the popularity of avatar wearables continues to grow, Reebok and Futureverse have created an innovative roadmap to further bridge the virtual and physical worlds. In addition to designing a commemorative digital sneaker, users can discover an incentive for a sneaker purchase IRL within Reebok Impact.
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