The digital advertising industry is facing a challenge in engaging consumers with traditional ad types. Consumers are becoming more resistant to generalized advertising that relies on bombarding audiences with ad quantity to earn conversions. However, Instreamatic‘s advanced AI marketing solution has come up with a solution to this challenge. They have launched Contextual Audio Ads, which leverage generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI. As it can be used to create bespoke creative content tailored to a listener’s unique context and environment, it has the potential for becoming an innovative tool for branding.
What are Contextual Audio Ads?
Contextual Audio Ads are a new solution that enables advertisers to make every digital audio ad hyper-relevant and precisely targeted to the consumer hearing it. Instreamatic’s powerful Voice AI platform drives these ads, creating unlimited ad variations that precisely match the listener’s current context. Starting from a single original audio ad, the generative Voice AI can create unlimited new creatives to address each listener as an individual, resulting in an uplift in listener engagement, greater ROI, and more meaningful customer connections for brands.
How do Contextual Audio Ads work?
Contextual Audio Ads use generative AI to synthesize the voice of a hired voice actor and automatically generate hundreds or thousands of ad variations across a single campaign. These ads are customized to the listener’s specific context and environment, including spoken details that seamlessly include the listener’s location, time of day, the name or type of app or platform they’re using, the activity they’re engaging in, and even specifics such as the current local weather.
From a publisher perspective, Contextual Audio Ads offer game-changing innovation with no complex integration required. These ads work with all demand-side platforms (DSPs) and ad servers supporting VAST tags, offering instant scalability.\
The Benefits of Contextual Audio Ads
Contextual Audio Ads offer a new way around the low-engagement trend in the digital advertising industry by enabling advertisers to make every digital audio ad hyper-relevant and precisely targeted to the consumer hearing it. This results in an uplift in listener engagement, greater ROI, and more meaningful customer connections for brands. Additionally, Contextual Audio Ads provide a unique value and opportunity when applied to native podcast advertising. Podcasters can leverage these ads to escape the constraints of embedded host-read ads that target their entire audience and provide unlimited personalized versions of host-read creatives with no extra work or technology investments required.
Revolutionary Branding Solution
Instreamatic’s Contextual Audio Ads offer a powerful solution to the challenges faced by the digital advertising industry in engaging consumers with traditional ad types. This pioneering innovation enables limitless generation of tailored creative content, elevating the impact of traditional audio ads in captivating listeners’ attention. With the easy implementation and no complex integration required, publishers can leverage this technology to extend their reach and enhance revenue, solidifying their branding efforts.
