Samsung Gulf Electronics has joined forces with FRAME for Galaxy Z Flip4 accessories aimed at the region’s Gen Z audience. Drawing inspiration from UAE’s local heritage and culture, Samsung Gulf has curated a unique line of Galaxy Z Flip4 accessories.
Fadi Abu Shamat, Head of MX Division, Samsung Electronics, said the company has a rich history of promoting art and culture worldwide. “Our partnership with FRAME and Middle East creators forms a unique opportunity to showcase the advanced design and technical capabilities of the Galaxy Z Flip4, our support for the region’s creative and cultural community, and our commitment to sustainable living. With this collaboration, we are excited for consumers to enjoy the limited-edition bundle pack, the Galaxy Z Flip4 x Frame edition, and have access to truly world-class designs and technology.”
The accessories include:
Phone Cover – created by UAE artists. It features distinct colors to reflect UAE’s natural elements like the Masfout rocks, majestic sand dunes, seashells, the Arabian Onyx, and Dibba rock.
DateForm – this is a UAE-based material innovation startup producing solid surface materials from date seeds, a by-product of the sizable date farming industry. Its designers created a Galaxy Z Flip4 phone case from seeds discarded from making jujube desserts at a date factory.
House of Artisans – this is an initiative of the Department of Culture & Tourism Abu Dhabi to promote UAE’s rich heritage, created a pouch and strap incorporating the timeless art of Al-Sadu interpreted for the modern era. Al-Sadu is a traditional weaving technique deeply rooted in Bedouin culture that reflects the integrity and resourcefulness of local communities.
Moreover, Parisa partnered with Al-Sadu to create a Galaxy Z Flip4 pouch made of upcycled discard clothing adorned with locally produced pearl buttons to graft local heritage with contemporary culture. Nasir Nasrallah, a Sharjah-based artist, also designed a dyed t-shirt inspired by the date palm trees.