Globant, a digitally native company that is focused on innovative technology solutions, has launched a new commercial called ‘Taste ID’. Created by GUT, an award-winning global agency, the advertisement puts the spotlight on real users and businesses with a humorous twist.
‘Taste ID’ is a fictional technology that makes dubious claims of being able to identify what a person wants to eat based on them licking their cell phone screen. The ad film declares “Enough with nonsense tech”, and delivers a strong brand statement highlighting the need to apply technology to real business transformations.
Wanda Weigert, Chief Brand Officer at Globant, said the new commercial emphasizes Globant’s ongoing dedication to challenging traditional norms. “Brands tend to work with a lot of IT partners over the years, and even simultaneously. We consider Globant the only B2B2C digital solutions partner that differentiates from other legacy IT organizations by blending technology, creativity, and intuition to build delightful experiences.”
Matias Lafalla, Chief Creative Officer at GUT, explained the campaign addresses one of the most critical topics in the tech industry – placing the consumer or user at the center while crafting digital solutions. “Globant stands out among other tech companies by creating digital products users really love. To tell this narrative, we opted to maintain the humorous and ironic tone that has already become a signature of this saga.”
Globant is a pioneer in crafting bold digital solutions, with over 20 years of expertise, that seamlessly blend technology with delightful user experiences. Globant stands apart from its competitors with its unwavering commitment to placing the final consumers of its clients at the forefront. Their digital solutions are tailored to meet clients’ needs and help them reinvent their businesses in ways that resonate with their target audience.
Furthermore, Globant is the fastest-growing IT brand and the 5th strongest IT brand globally.
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