Tommy Hilfiger, the popular lifestyle brand, has recently launched a multi-metaverse hub that brings together several interoperable metaverse platforms, including Decentraland, Roblox, Spatial, DressX, and Ready Player Me. This new hub, created by Emperia, is set in an iconic monolith structure made of the ‘TH’ monogram, creating a unified digital brand story while allowing for seamless movement between the retailer’s website and the various metaverses.
A Cohesive End-to-End Shopping Journey
The aim of this first cross-metaverse hub is to provide an end-to-end shopping journey that reflects the brand’s DNA in a cohesive way, with a unique impact on user experience and engagement time. The hub features DressX-powered digital fashion, a collaboration with Web3 artist Vinnie Hagar, AR features, a photo booth, gamification, emotes, and a community-focused competition to create AI fashion.
Blurring the Frontiers of Web3
With this new hub, Emperia is blurring the frontiers of Web3, pioneering a new layer for interoperability that enables a connection between the metaverse, eCommerce, entertainment, and direct performance, all backed by data. Emperia tracks in-hub user activity, allowing a granular insight into the user journey and engagement across the different metaverse experiences.
Enhanced Product Experience
The new Tommy Hilfiger digital hub also focuses on enhancing the product experience by offering four exclusive selected items, led by the Tommy Hilfiger iconic Varsity Jacket, presented in different aesthetic representations across all platforms. The Varsity jacket is available for sale in physical form via the Emperia hub, while the Ready Player Me platform is offering the digital version, which can be used in various games and environments.
According to Emperia Co-founder and CEO, Olga Dogadkina, “Our work with Tommy Hilfiger and the PVH group signals the industry’s movement towards collaboration, with the idea of leveraging each technology vendor’s own unique traits and capabilities, under the umbrella of Emperia’s virtual environments, connecting all solutions end-to-end, while enhancing and streamlining user experience and creating a brand-new digital retail environment which decreases usage friction and encourages a deeper brand engagement and increased shopper loyalty.”
The Big Picture
Tommy Hilfiger’s multi-metaverse hub is a testament to the brand’s commitment to innovation and user experience. It is also a clear indication of the growing importance of Web3 and the metaverse in the future of eCommerce. With this new hub, Tommy Hilfiger is pioneering a new layer for interoperability, blurring the frontiers of Web3, and providing shoppers with a unique and engaging shopping experience.
