Neom: Saudi Arabia’s Brand New Future Destination

Neom: Saudi Arabia’s Brand New Future Destination Brand The Change

Neom is Saudi Arabia’s flagship business and tourism development on the Red Sea coast, unveiled by His Highness Prince Mohammed in 2017. The project is central to the kingdom’s 2030 Vision for diversifying its economy. In this $500 billion development, intelligent towns and cities will be developed, as well as ports and enterprise areas, research […]

Dubai Shares Plans for Widening Desert Tourism with a New Natural Reserve

Desert Tourism Discover Dubai's natural side

Dubai as a destination brand is aiming towards the preservation of its natural ecosystem, even though the emirate is currently more well-known for its skyscrapers and enormous shopping malls. A protected region of the Arabian desert covering 87 square miles (225 square kilometers), or just under 5% of Dubai’s total land area, is known as […]

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