Meet the New Face of Qatar Airways: New Global Ambassador Announced

Qatar Airways. has named Bollywood superstar Deepika Padukone as its Global Brand Ambassador. The actress shared her excitement about this announcement on Instagram and praised the unique experience provided by the airline. The announcement was made by Padukone on her Instagram account, where she shared a video of her enjoying the onboard experience on a […]

Transferwise Underwent a ‘Wise’ Rebranding For Global Reach

Wise

Wise, formerly known as Transferwise, has recently undergone a rebranding to reflect its global reach and evolution beyond its roots as a money transfer app. Wise has 16 million customers worldwide and has moved  £100 billion annually. In the long run, Wise aims to make moving money faster, easier, and free of charge. The new […]

Elevate Your Brand through Customer Experience with Sensory Branding

Sensory Branding

In marketing, seeing is believing. What if there was another way to experience a brand – by feeling it? This is the idea behind sensory branding, a concept that uses all five senses to engage and captivate the customer.  Sensory branding is an emerging trend in marketing that is gaining popularity among many brands. By […]

Nokia Rebrands, Refreshes Logo To Emerge As B2B Tech Innovation Leader

Nokia rebranding and logo redesign

Nokia wants to break out from the “just mobile devices” zone and emerge as a B2B tech innovation leader. As such, the company roped in Lippincott for a revamp – rebranding and logo redesign. Nokia’s blocky logo, which was created in 1979, was simplified to make it more minimalist and angular with slender characters. It […]

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