The Great United States: American Cruise Lines Announces Longest-Ever River Cruise
Are you ready for an unforgettable adventure that explores America’s living history? American Cruise Lines has announced their longest-ever domestic cruise itinerary, ‘The Great United States’, a 60-day adventure that explores 20 states and covers all four time zones in the continental U.S. The itinerary is designed to honor America’s living history and its picturesque […]
How Roblox’s new Ad Policies Impact Brands and Advertisers?
Roblox, a popular virtual platform among Gen Z, has updated its rule book with a host of new advertising guidelines that may challenge brands’ efforts to reach audiences on the platform. The updated guidelines include an explicit ban on advertising to users under the age of 13, as well as more specific guidelines on how […]
What’s ‘Built Ford Proud’ Campaign All About?
Ford’s latest campaign, Built Ford Proud, celebrates the greater community of drivers who have broken the mold, driven, innovation, and defied stereotypes for nearly 120 years. It showcases actor Sydney Sweeney, stunt driver Dee Bryant, and professional surfer Kai Lenny. Erica Martin, Ford Marketing Communications Manager, said Built Ford Proud has always been about the […]
M0.0nShot: Step into World’s First Zero-Carbon Shoes from Allbirds
Allbirds, the sustainable footwear brand, has recently announced the launch of its newest product, M0.0nShot, which is touted as the world’s first zero-carbon shoe. The shoe has been designed using carbon-negative materials such as merino wool, sugarcane-based foam, and bioplastic eyelets manufactured from a polymer formed from converted methane. The Zero-Carbon Shoe The M0.0nShot shoe […]
Nvidia Reveals New Research that Explains How AI Can Improve Chip Design
Nvidia has highlighted in its latest research paper that it can use a combination of artificial intelligence (AI) techniques to find better ways to place big groups of transistors. Researchers used reinforcement learning and added a second layer of AI on top of it to get better results. Bill Dally, Nvidia chief scientist, said the […]
Web2.5: The Practical Solution for Brands Navigating the Web3 Landscape
In recent years, the retail adoption of blockchain and cryptocurrency has been soaring due to the rise of NFTs. While Web3 technologies offer direct audience engagement, community growth, and monetization of brand IP, the reality of legal ambiguity, user experience, and true decentralization presents challenges to complete activation by large companies. To address these issues, […]
Stripe War: Adidas Blocks BLM’s Yellow Three-Stripe Logo
Adidas is very aggressive about its ‘famous stripes’ and holds it close to heart. After losing a court case against fashion designer Thom Browne Inc. for using a four-stripe design in January this year, Adidas has posed its guns at Black Life Matters (BLM) for its “Three-Stripe” logo. The sportswear giant claims the BLM stripes […]
How Does Behavior Targeting Works in Advertising?
Brands are trying to reach out to their consumers in a more personalized manner than ever before to understand their unique needs. And social media has made this much easier through relevant ads, via data shared by its users. Companies are using consumer activities to ascertain the most effective messages and advertisements to attract specific […]
Witness Virtual Reality Meets Fashion at This Multi-Metaverse Hub by Tommy Hilfiger
Tommy Hilfiger, the popular lifestyle brand, has recently launched a multi-metaverse hub that brings together several interoperable metaverse platforms, including Decentraland, Roblox, Spatial, DressX, and Ready Player Me. This new hub, created by Emperia, is set in an iconic monolith structure made of the ‘TH’ monogram, creating a unified digital brand story while allowing for […]
Maybelline Pulls in Arab Stars for Ramadan Campaign
Maybelline latest campaign for Ramadan is a head-turner as it features Egyptian actress Amira Adeeb, Chilean-Palestinian singer Elyanna, and Kuwaiti content creator Khattafya. They promote the US cosmetics brand’s Lash Sensation Sky High mascara, the Fit Me Vitamin C tint and the Superstay lipstick. View this post on Instagram A post shared by […]
Meteorite or Fashion Accessory? Coperni’s New Swipe Bag Has Everyone Talking
Coperni, the French luxury brand, has recently unveiled a limited edition purse made of meteorites. The mini Meteorite Swipe Bag weighs around 1.8kg and has a total height of 23 cm, with the meteorite individually sourced per each order and coming from various locations, depending on where the meteorite fell on earth. The dark grey […]
