McDonald’s UAE Brings Ramadan Spirit to Life With ‘The Cards for Good’
This Ramadan, McDonald’s UAE is partnering with Emirates Red Crescent for its annual Ramadan programme, aiming to raise funds for those in need. The initiative, which includes the launch of ‘The Cards for Good,’ will promote the giving spirit of the holy month and inspire families and friends to come together for a good cause. […]
Lamborghini’s First Hybrid Car is For Sustainability and Digitalization
The very fast Lamborghini has closed its chapter of purely gasoline-powered V12 cars by introducing its first supercar, a hybrid. The Lamborghini Revuelto is a plug-in hybrid with three electric motors and a V12 gasoline engine as well. Together, the two systems can produce a total of 1,001 horsepower. Revuelto, as per Lamborghini, defines a […]
UBON to Sponsor Rajasthan Royals for IPL 2023
UBON, consumer electronics brand, has sealed a sponsorship deal with Rajasthan Royals for IPL 2023. The team will wear UBON’s logo on their helmet and cap throughout the tournament. Lalit Arora, co-founder, and spokesperson for UBON, expressed delight to be associated with the Rajasthan Royals, which is one of the most iconic teams in the […]
Tesco Invests in Brand Shaping Insights to Fuel Strategy of Brand Altruism
Tesco, a British multinational grocery and general merchandise retailer, hopes to deliver brand growth in the long term by investing in shaping insights to fuel a strategy of brand altruism. The retailer developed “The Helpfulness Platform”, which is a calendar of insight mining into British life, and the team conducted daily social monitoring. This was […]
Does Billboard Advertising have the Same Impact it had 30 years ago?
In today’s digital era, where brands are just a click away on social media and various online portals, are traditional advertising like billboards still effective? Billboards take up space and are costly too. But it manages to reach mass audiences. With the turn of the century, billboard advertising became digital too. It can easily be […]
Pepsi Zero Sugar: Pepsi’s New Logo and Brand System is a Bold Move to Combat Sugar
PepsiCo has unveiled its new logo and brand system, designed to distance itself from its association with sugar and promote its Zero Sugar products. The new design uses high-contrast visuals, with black cutting through the red, white, and blue palette to bind the brand together. Rolling out in North America this fall and globally in […]
Nike Opens Jordan World of Flight Store in Japan
Japan now has its very own Jordan World of Flight store in Tokyo’s very busy district of Shibuya. The store spans 9200sqft. It pays homage to basketball culture and the Jordan brand’s identity and heritage. The store will feature The Workshop, which provides guidance and educational tutorials on shoe lacing, care, and preservation. The Jordan […]
