Forever 21 Partners With Nine West for Exclusive Footwear Collection
Forever 21 has launched a colorful new shoe collection in collaboration with global lifestyle brand Nine West. It features platform heels, stiletto and wedges in bold and neutral color styles, think bright pops of pink and yellow, shimmery iridescent and classic neutrals. Winnie Park, CEO of Forever 21, said the beauty of Forever 21 is […]
A Scoop of Change: Baskin Robbins Unveiled New Identity and Look
Baskin Robbins, the legendary ice cream brand with a taste for the extraordinary, has just chilled us with an exciting rebranding. The beloved ice cream brand is also known for its famous 31 flavours. With this new makeover, the popular ice cream brand aims to increase affinity and loyalty among a younger generation of consumers. Refreshing […]
Experience The Next Level of VR/AR/XR Marketing at Laval Virtual 2023
Laval Virtual, Europe’s leading virtual and augmented reality conference is celebrating its 25th anniversary this year with its annual conference dedicated to immersive technologies, including virtual reality, augmented reality, and mixed reality. Every year this exceptional event brings together industry leaders, experts, and enthusiasts from around the globe to explore the latest immersive technologies reshaping […]
How Sustainable Strategies Can Shape The Future of Branding?
Running a business has always been challenging, but the current global climate has made it even more so. Business leaders today face unprecedented pressures such as volatile markets, social-justice strife, and environmental disasters. Add in rising material costs and stretched supply chains, and it’s understandable if you’re feeling overwhelmed. However, purpose-driven leadership and sustainability initiatives […]
How Does In-Game Advertising Work
Game developers use in-game advertising as a monetization strategy to boost their game’s revenue. They earn money and get paid by showing mobile game ads to their users. Video games can be profitable for savvy advertisers looking to reach out to their most lucrative groups of consumers. Gaming became very popular during the COVID-19 pandemic. […]
New York or Nothin’ £2 million Campaign for Bagels by New York Bakery Co
There’s a £2 million campaign by the New York Bakery Co to revive bagels as a hearty breakfast. It wants to reinforce that New York and bagels are synonymous. The advert stars New Yorker George who is at a table in a deli in Brooklyn. For him, anything other than a New York-style bagel is […]
