Careem Unveils New Brand Identity in Middle East With Refreshed Logo
Careem has undergone rebranding as the company transitioned from a ride-hailing platform to an “everything app”. Now, each of the company’s services, including Careem Pay, Careem Food, and Careem Quik, has become an individual sub-brand within its overarching brand house. The brand refresh includes new color palettes and graphic elements to reflect each sub-brand, with […]
There’s No Flavour Like Your Flavour: Mirinda Unveiled M’pactful New Brand Platform and Look
Mirinda, the fruit-flavored carbonated soft drink brand from PepsiCo, has unveiled its new global brand platform, ‘There’s no flavor like your flavor’, along with a fresh visual identity system that celebrates creativity and uniqueness in all generations. The new direction and global tagline cement the brand as a representation of the next generation, celebrating and […]
Bristol Comedy Garden ‘s New Brand Identity is a Subtle Take on Comedy
Bristol Comedy Garden, one of the UK’s most popular comedy festivals, has recently undergone a playful rebrand. The rebranding marks the first in a series of comedy festivals across the UK. The new maximalist identity is a “playful fusion of good times and belly laughs.” Let’s take a closer look at the new identity and […]
Apple Designer Creates Logo for King Charles III Coronation
John Ive, Apple’s former chief design officer, has created the new official emblem for the coronation of the British monarch King Charles III. His design collective LoveForm, presents a blue crown enclosed by red plant motifs. It symbolizes the nations of the United Kingdom. The emblem, as per the Royal Family’s website, will be used […]
The Mandalorian: DC Shoes and Lucasfilm Partner for Star Wars-themed Sneakers
DC Shoes and Lucasfilm have drawn inspiration from The Mandalorian for “Star Wars” collection-themed sneakers and apparel. It features six-character-driven capsules paying tribute to the Mandalorian, Grogu, Ahsoka Tano, Dark Troopers, Luke Skywalker, and the notorious bounty hunter assault ship the Razor Crest. The collection includes an extensive Essentials capsule that features Mandalorian-inspired designs and […]
The New Brand Identity for ToBeHonest is ‘Imperfectly’ Perfect
Mental health is an important topic that should be addressed with care and sensitivity in today’s world. However, there is still a stigma surrounding it, particularly among young people. Thankfully, the scenario is slowly changing. ToBeHonest, a mental health support platform targeted at Generation Z, has recently undergone a rebranding and redesign of its entire […]
The Bunrise Shines on YumBun ‘s Positive New Look
YumBun, London’s original streetside bao, has a fresh new look that reflects the brand’s progressive optimism. The new visual identity showcases the fusion of East and West present in their bao buns. The new logo, color palette, and typography formats all embody YumBun’s playful energy and standard-raising culture. Let’s know more about the brand’s latest […]
Godrej Interio’s ‘Summer Carnival’ Goes Big with Impactful Digital Campaign
Godrej Interio, India’s leading furniture brand in-home and institutional segments, has launched a digital campaign to promote its Summer Carnival. The campaign, conceptualized and executed by SoCheers, showcases the brand’s extensive range of furniture products and the discounts offered during the sale. A Creative and Relatable Narrative The 20-second film, which went live on 9th […]
