How Do Brands Leverage Fandom?
Brands create an emotional bond, a connection to reach out to consumers as well as to build relationships. Creators are partnering with brands to sell directly to their audience. This is where fandom marketing comes in. Fandom is all about passion and loyalty. It’s built around shared passions and communities of people who are more […]
Sustainability is Just a Buzzword For Fashion Brands, Little Water in Practice: Greenpeace Report
Major fashion brands are using false green claims to conceal their destructive business model, says Greenpeace. It believes brands are hiding their lack of action behind false claims of environmental responsibility. Greenpeace acknowledged that “sustainability sells”. And with consumers getting environmentally conscious, fashion labels are making incredible claims to reach out to this “new kind […]
Chupa Chups Introduces Big Babol Green Apple Flavor for More Excitement
Chupa Chups has added “Green Apple” flavor to its Big Babol chewing gum range creating ripples of excitement among its fan base. It’s available in six pieces per pack. The chewing gum is individually wrapped for hygiene and freshness. The Big Babol Green Apple is the perfect on-the-go sweet treat to keep in the bag, […]
