DHL Goes Beyond Packages With ‘Message Delivery’ in Dubai
DHL Message Delivery is the global logistics and transportation giant’s latest campaign in Dubai to accommodate the needs of its consumers. Created by Horizon FCB, the Message Delivery campaign invites people in Dubai to take messages they don’t want to communicate in person and deliver them at the exact time and date they wanted using […]
Nomad Cafe’s New Brand Identity Unlocks the Visual Potential of Excel
In today’s digital age, the concept of remote work has become increasingly prevalent, leading to the rise of digital nomads. La Oficina de Parque, a Barcelona-based bar-cum-cafe, recognizes the needs of these “rootless” workers and has crafted a visually captivating identity. Uniting simplicity and playfulness, the new brand identity has ingeniously utilized the visual language […]
iion – MMPWW Partnership to Reshape Gaming Experiences in MENA Region
iion, a global gaming advertising leader, and MMPWW through a transformative collaboration will take gaming experiences in the MENA region to a whole new level. It will unlock immersive gaming formats for brands. MMPWW clients, through iion’s immersion platform, can access the ever-growing gaming audience across all devices and environments. Yasin Dabhelia, Head of Demand, […]
Mobile App Spending Surpassed $500bn in 2022, 67% Came From Advertising: Report
Mobile is taking over the share of advertising wallet as more time than ever before is spent in apps, but the growth of ad spend will slow in the face of economic headwinds, says a report by Data.ai. It stated that spending on brand advertising will help bolster the effects of dipping spend on performance […]
The Trust Challenge: Strategies to Foster Long-Term Brand Trust
In today’s competitive marketplace, earning and retaining customer trust is essential for brands. Consumers have become more demanding, expecting superior product quality and transparent communication. Let’s explore the challenges faced by brands in building long-term trust and delve into various strategies to establish and maintain trust in a discerning customer landscape. The Importance of Building […]
