Picnic’s New Packaging Is Designed to Delight Customers at Home
Picnic, the Dutch grocery delivery brand, has disrupted the traditional grocery shopping experience by offering an app-only service with a range of 2,000 products. Their new packaging design is disrupting the traditional grocery shopping experience by prioritizing joy and delight over standing out on a crowded shelf. Partnering with UK strategic design consultancy big fish, […]
Arab Mothers Feel Misrepresented by Advertising Industry: Report
The Arabian advertising industry says it’s necessary for brands to target “mothers” as they drive 70 to 80 percent of purchase decisions. But a recent study “Marketing to Arab Mothers”, a survey of 6,200 Arab mothers conducted by Webedia, highlights that 77 percent of respondents feel they are misrepresented and 67 percent feel the image […]
‘Drive Like A Woman’: Norwegian Insurance Company Lauds Women Drivers in New Campaign
The phrase “drive like a woman” is often used as a sexist term when a driver makes a mistake while driving. But a Norwegian insurance company, Gjensidige Insurance, has used it to laud women’s driving in a marketing campaign. Focused on road safety, the campaign is nothing to do with gender. It leverages statistics that […]
GMG Rebrands Farm Fresh Meat, Launches New Sapora Spice Brands
GMG is making a return to food production, particularly in processed meat and seafood, with the rebranding of its Farm Fresh meat. The UAE major conglomerate is also launching new Saporo spice brands. The Gulf Marketing Group is keen to expand in local cooking convenience marketing. Saiher Zaka, GMG Brand Director, said food is a […]
