Lego’s ‘Dreamzzz’ YouTube Series Launches with Anamorphic Billboards in Major Cities
Lego has brought to life their new YouTube series – Dreamzzz, launching a global marketing campaign featuring larger-than-life characters from the show in an incredibly creative manner. Three major cities, London, New York and Tokyo, have been overrun with anamorphic billboards of various Lego characters, such as giant flying cat owl, Zian, the epic Crocodile […]
Media Giants Take Up Advertising to Make Streaming Businesses Profitable
After amassing subscribers during the COVID-19 pandemic, media streaming companies are turning to ad dollars to make some profits. The streaming industry saw exploded, in the last three years and continues to see expansion in 2023. Netflix, Amazon Prime Video, and Disney, among others, are incentivizing a major transition in the global market from linear […]
Meet Pip the Koala: AusPost’s Adorable New Mascot
Australia Post has introduced “Pip the Koala” as its adorable new national mascot to drive environmental awareness. This coincides with AusPost sealing a three-year strategic partnership with the World Wide Fund for Nature Australia (WWF-Australia) to raise awareness about the importance of restoring and protecting koala habitats AusPost has also launched a Pip the Koala, […]
Hilton Strikes Gold With Successful TikTok Ad, Garnered 4mn Views Within First Two Days
With the growing popularity of short-form video app, Hilton Resorts leveraged TikTok with a 10-minute video, which featured Chris Olsen, KelzWright, and GirlBoss Town alongside Hilton heiress Paris Hilton. At first look, the video seems to be a mash-up of different videos, with various styles, filters, creators and effects. It worked due to its brand […]
