SRL Diagnostics Adopts New Identity, Rebrands as Agilus Diagnostics
Inspired by the Latin term “agilis” which means agility, SRL Diagnostics has now been rebranded as Agilus Diagnostics. Anand K, CEO of Agilus Diagnostics, says the company has always stayed a step ahead by launching the latest diagnostic solutions, building world-class information technology systems, and offering superior customer experience. He said that despite the name […]
Lemonade Finance Rebrands to ‘LemFi’ to Standout from Competitors
A leading fintech company Lemonade Finance is now “LemFi” with the tagline International Payments for Everyone. The rebranding has placed the company to better serve it’s expanding community. Ridwan Olalere, CEO and Founder of LemFi said they started with the company as Lemonade Finance. “As our app gained popularity, our reach expanded across multiple countries, […]
Volvo Sees Equation With Gen Z, Brand Loyalty and Sustainability
With the launch of its small electric SUV, Volvo has recorded a +11.6 lift in brand equity among Gen Z adults from Q3 to Q4 2022. The Swedish carmaker has never really targeted Gen Z – 18- 19-year-olds but is now doing so with the smaller SUV, an electric crossover. Jim Rowan, Volvo CEO, said […]
JioCinema Topples Disney+ Hotstar With World Record for Most Concurrent Views to Live Streamed Event
JioCinema has achieved the global record for the most concurrent views of a live-streamed event. The Indian OTT platform toppled Disney+ Hotstar by drawing over 33 Million simultaneous viewers for the finale of the 16th edition of the IPL cricket tournament – Chennai Super Kings vs. Gujarat Titans. Disney+ Hotstar held the record of 2.53 […]
In-Marketing Campaign: Domino’s Tests Contextual and Attention Technology
Domino’s UK and Ireland recently tested how contextual and attention technology could help the pizza chain stay ahead of its competitors in a crowded market. Domino’s worked with GumGum and Playground xyz to help maximize consumer awareness of its “50% Off” campaign in 2022. Kerry Morrow, Senior Media Manager at Domino’s Pizza Group, said amplifying […]
GIVA Celebrates 4th Anniversary With Gold and Signature Collections
Premium jewelry brand GIVA is marking its fourth anniversary by shining light on its remarkable Gold and Signature Collections. Renowned for its exceptional craftsmanship and timeless designs, the brand feels a sense of accomplishment and excitement. GIVA has established itself as a go-to brand for those seeking exquisite jewelry that exudes elegance and sophistication. It […]
Suncorp’s ‘If Your Home Could Talk’ Campaign Promotes Resilience in Extreme Weather
Suncorp Insurance and Leo Burnett have launched a new chapter of the Resilience platform with ‘If your home could talk’, a campaign that focuses on South East Queenslanders and how they can think differently to protect their homes from extreme weather events. Disrupting the Category Leo Burnett’s challenge was to disrupt how people view the […]
