‘Most Sustainable Factory’: PepsiCo Achieves Milestone With New Plant in Poland
PepsiCo has opened its “most sustainable factory” in Poland to cater to the domestic market in Europe and export to over 20 countries, including the Czech Republic, Germany, Slovakia, and Hungary. Silviu Popovici, CEO of PepsiCo Europe, believes Poland is a strategic market with significant development potential. The beverage giant has been investing here for […]
Gimmick: The North Face China Launches NFTs to Cash On Consumers’ Outdoors Obsession
The North Face China recently launched three NFTs as an innovative brand asset, in collaboration with McCann Shanghai, to offer consumers a unique experience. The NFTs were designed on the brand’s core functions like weather, terrain conditions, and history among others. The North Face sought to cash in on the Chinese consumers‘ love for the […]
MOJU Takes the Lead with Market-Differentiating Rebrand for Vitamin Shots
MOJU, a UK-based lifestyle nutrition brand known for its popular range of cold-pressed vitamin shots, has recently introduced a compelling new brand identity. This top-down rebranding effort encompasses a fresh bottle design, logo, and a combined product. With a focus on enhancing dynamism and vibrancy, MOJU aims to solidify its position in the market and […]
Hartz Goes Beyond One-Dimensional Pet Ownership with ‘Unconditional Love’ Campaign
Petcare brand, Hartz recently launched an all-new brand platform and national campaign. The platform, titled ‘Unconditional Love’, captures the deep connection between pet families and their cats and dogs. The campaign provides intimate glimpses into both the challenges and rewards of pet ownership through a series of short spots. Embracing the Shared Life of Pet […]
Yes Bank Refreshes Brand Identity to Resonate with Evolving Customer Needs
Yes Bank, a leading financial institution in India, has recently announced its refreshed brand identity aimed at meeting the evolving needs and aspirations of its customers. With a focus on going beyond traditional banking and enabling customers to live life to the fullest, Yes Bank’s new narrative reflects its commitment to empowering individuals and taking […]
Unleash the Power of Contextual Advertising for Explosive Content Engagement
In the ever-evolving landscape of digital marketing, contextual advertising stands out as an intelligent approach that delivers relevant and personalized content to consumers. In today’s digital landscape which seems to be a revolving door for content, context can be leveraged as a key to driving awareness for your brand. Context is powerful. And it is […]
