Mars Wants to Make a Name in Ice Cream Business, Keen on Brand Expansions for Growth
World’s leading manufacturer of chocolate like Snickers and Twix, Mars wants to strengthen its global ice cream business as it sees a real opportunity for growth. It aims for its ice cream business to reach $1 Billion in sales worldwide by 2030. Mars Wrigley has spent $50 Million upgrading its Burr Ridge, Illinois, ice cream […]
Circle K Successfully Leverages Niantic’s Rewarded AR ads to Boost Brand Awareness
Leading convenience retailer Circle K has successfully piloted Niantic’s Rewarded AR ads to increase its brand awareness and product consideration for its new coffee offering. Niantic has been offering Rewarded AR ads in its popular real-world games like Pokemon GO. This gives businesses the opportunity to better reach players near physical locations, delivering branded AR […]
Samsung Showcases Capabilities of New Galaxy LTE Watch, Keeps Consumers Connected
Samsung has launched a new ad campaign for its Galaxy Watch which is powered by LTE technology. It connects with all Android smartphones and allows consumers to stay connected even when their phone is away. Consumers can make calls, listen to music, stream content, navigate, and stay connected through messaging. For the ad campaign, Samsung […]
Circle K Successfully Leverages Niantic’s Rewarded AR ads to Boost Brand Awareness
Leading convenience retailer Circle K has successfully piloted Niantic’s Rewarded AR ads to increase its brand awareness and product consideration for its new coffee offering. Niantic has been offering Rewarded AR ads in its popular real-world games like Pokemon GO. This gives businesses the opportunity to better reach players near physical locations, delivering branded AR […]
Building an Online Brand: Why It Matters More Than Ever in 2023
In the fast-paced digital era of 2023, the landscape of business and marketing has undergone a seismic shift. Traditional marketing methods have taken a backseat as new-age technologies continue to shape consumer behavior. One key aspect that has gained paramount importance is building a strong online brand. It is more important than ever to establish […]
The Path to Iconicity: How to Create a Bold and Timeless Visual Identity?
In today’s business landscape, becoming an iconic brand goes beyond visual identity. The concept of iconicity goes beyond religious contexts and has become synonymous with recognizable and familiar elements in the world of business, marketing, and branding. However, true iconic status is not self-proclaimed but earned through a combination of factors. Let’s delve into the […]
Unlock Your Business’s Sustainability Potential Like New Orleans ‘Love Your City’
New Orleans has long been known for its vibrant culture and cuisine, but the city is now shifting towards a more sustainable future. They have started an impactful initiative called ‘Keep It Clean NOLA’. The initiative, formed as part of 80 New Orleans organizations gathered to learn about ways to shift the narrative from New […]
