Delta Airlines Eyes Gen Z and Millennial Travelers to Drive Revenue Growth
Delta is targeting Gen Z and Millennial travelers to speed up its recovery and help drive revenue growth for the airline. Glen Hauenstein, Delta’s president, acknowledged the pivotal role of the younger generation. “We know if we can get them young and keep them engaged with the brand, their lifetime value is going to be […]
Feeding the Human Spirit: TheFork’s Refreshed Brand Identity
Europe and Australia’s leading restaurant booking platform, TheFork has refreshed their brand identity. The new look and feel emphasize TheFork’s mission to bring people together through dining experiences. With bold colors, simple yet striking forms, and punchy copy, the rebranding focuses on the communal and social aspects of eating at restaurants. Let’s delve into the […]
Limited-Edition Double Stuf Cookies: Oreo and Nintendo Draw Inspiration from Super Mario
Oreo and Nintendo have joined forces for a limited-edition cookie inspired by the Super Mario video game franchise. The Oreo Double Stuf cookies are embossed with 16 unique designs depicting Super Mario heroes and villains. Mondelez’s collaboration with Nintendo reflects its marketing strategy to keep its brands relevant with younger generations and eschews linear TV […]
Egyptian Malt Beverage ‘Fayrouz’ Undergoes Biggest Comprehensive Redesign
Fayrouz, a popular Egyptian malt beverage, has gone through its biggest comprehensive redesign since 2011. It is an iconic brand that many Egyptians enjoyed as children and continues to enjoy as adults. Fayrouz engages all one’s senses with its rich foam, golden color, and fresh aroma that distinguish the brand from other ordinary soft drinks. […]
HSBC and Shelter Launches Campaign to Break the Vicious Circle of Financial Exclusion
HSBC UK has partnered with Shelter, a leading homelessness charity, to raise awareness about the importance of financial resilience in avoiding homelessness. Through their partnership, they aim to provide crucial support and guidance to individuals facing the risk of losing their homes amidst the ongoing cost-of-living crisis. With a powerful out-of-home activation at London’s King’s […]
Join the Fight Against Deep-Sea Mining with Greenpeace’s Alarming Campaign
Deep sea mining is an impending threat that could wreak havoc on our oceans if allowed to move forward. An alarming new DOOH campaign from Greenpeace draws attention to this issue by likening deep sea mining to deforestation, a known ecological disaster. Let’s get the details behind this innovative Greenpeace campaign. https://www.marketing-beat.co.uk/wp-content/uploads/2023/06/Greenpeace-elvis.mp4 #StopDeepSeaMining: A Campaign […]
