Samsung’s ‘Sync Your Style’ Campaign Celebrates Customization
Samsung UK has recently launched a new creator-led social campaign called ‘Sync your Style’, which encourages consumers to use their creativity and imagination when making consumer electronics and domestic appliance purchase decisions. The campaign showcases how consumers can customize the tech in their homes to fit their personality and lifestyle. Cross-Category Campaign The campaign marks […]
Threads: A Closer Look at Meta’s Platform In Branding Landscape
Meta, the tech giant that owns Facebook, Instagram, and WhatsApp, has recently unveiled a new platform called Threads that will operate under Instagram. With Threads, Meta forayed into the text-based digital conversation space, which has been dominated by Twitter. The Meta CEO Mark Zuckerberg pitches Threads as a ‘friendly’ rival to Twitter. Twitter is known […]
Omega to Raise Prices Depending on the Market
Swiss watchmaker Omega is raising prices of its timepieces in China and Switzerland from two to eight percent depending on the market. Since the COVID-19 pandemic, watch brands have been struggling to find lost ground. Omega hiked its prices after closely monitoring the luxury market, where entry-level watches by rival brand Rolex skyrocketed prices nearly […]
FIFA Appoints Sky Media as Official and Exclusive Sales Representative for Europe Market
FIFA has announced Sky Media, the advertising sales house of Sky, as its official and exclusive ad sales representative for the FIFA+ platforms in Europe, the United Kingdom and Ireland. This deal comes ahead of the much anticipated FIFA Women’s World Cup 2023, wherein FIFA is set to provide exciting content. Moreover, FIFA+ has been […]
