Samsung’s ‘Sync Your Style’ Campaign Celebrates Customization

Samsung UK has recently launched a new creator-led social campaign called ‘Sync your Style’, which encourages consumers to use their creativity and imagination when making consumer electronics and domestic appliance purchase decisions. The campaign showcases how consumers can customize the tech in their homes to fit their personality and lifestyle.

Cross-Category Campaign

The campaign marks Samsung UK’s first cross-category effort with talent in the lifestyle space, as part of its ambitions to grow in this sector. The creative focuses on the single common thread of customization and design across Samsung’s tech, delivering a simple emotive message to consumers rather than honing in on more complex functionality features. Starcom Worldwide is responsible for amplifying the earned and owned social campaign in paid social and display.


Style Icons from the Interior World

The campaign enlists the expertise of style icons from the interior world, including homeware designer and creative director Matilda Goad and fashion and lifestyle entrepreneur Abisola Omole. Working closely with the talent, Iris has created a content series consisting of social videos and photographic stills that showcase how the interior design gurus incorporate Samsung tech into their homes in a way that complements and enhances their personal aesthetic.

Post shared by Matilda Goad on Instagram as part of the campaign

Consumer Event

The campaign is further supported by a consumer event at the Samsung KX store in Coal Drops Yard. The activation will support the social content where consumers will be able to explore how the talent style Samsung’s tech in person.


Customizable Tech and Personal Styles

Samsung’s latest campaign effectively communicates its prominence across the lifestyle category, demonstrating how its tech contributes to and enhances consumers’ personal styles. By connecting with creators through the Iris inc platform, the campaign puts front and center the creative potential of tech.



With the ‘Sync Your Style’ campaign, Samsung UK is encouraging consumers to think outside the box when it comes to tech and home appliances. The campaign showcases how Samsung tech can be customized to fit individual styles, allowing consumers to express their creativity and imagination in their homes. By partnering with influencers known for home decor and style gives the campaign an authentic, creative angle to forge an emotional connection with audiences. The event and video content provide inspiration, allowing people to imagine how Samsung tech could fit into their lives and support their self-expression.

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Hasin Hamza