Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future

Cadbury Bournvita Brand the Change

The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai.  According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]

Metaverse: A New Era for Global Marketing Global Marketing

Brand the Change Metaverse:

The digital marketing space is on a great leap and Metaverse technology is making this happen by giving a whole new look by creating a virtual world of opportunities for marketing. Due to the rapid advancement of the digital sphere, it makes sense to embrace the latest method of marketing. By utilising the technology, companies […]

Rise Every Day: Mashreq’s new redefinition aims at Customer Inclusive Banking

mashreq brand the change

One of the UAE’s leading financial institutions, Mashreq Bank, has unveiled a historical brand evolution called ‘Rise Every Day’. Dedicated to enabling inclusive financial, personal, and professional development, Mashreq is transforming its corporate identity and its overarching strategic purpose. The Rise Every Day campaign reaches out directly to people who rely on corporations for advice, […]