DHL Goes Beyond Packages With ‘Message Delivery’ in Dubai
DHL Message Delivery is the global logistics and transportation giant’s latest campaign in Dubai to accommodate the needs of its consumers. Created by Horizon FCB, the Message Delivery campaign invites people in Dubai to take messages they don’t want to communicate in person and deliver them at the exact time and date they wanted using […]
Hershey’s India Launches Milkshake in ‘Slurp Up the Fun’ Campaign
In its latest digital campaign Slurp Up the Fun, Hershey’s India has launched a new flavor – a novel blend of cashew nuts and butterscotch ice cream flavor. The company drew inspiration from customer trends and research to bring the distinctive cashew butterscotch ice cream flavor milkshake. Slurp Up the Fun highlights the indulgent experience […]
Lacoste Marks 90 Years With A Campaign of Impossible Encounters
The “crocodile”, Lacoste, is celebrating its 90th anniversary via the campaign Impossible Encounters which is the work of BETC Paris. It bridges pairs of the brand’s eight sub-cultures. Each is shot in its own location and context, highlighting the differences as well as their unexpected similarities. Impossible Encounters brings the two worlds together through the […]
Cadbury Launches New Twirl Mint Bar in ‘Un-advertising’ Campaign
Cadbury has introduced its latest product Twirl Mint bar, a limited-edition, in an “un-advertising” campaign. The tongue-in-cheek campaign pokes fun at the exclusivity of limited-edition bars. Actually, Cadbury with creative agency VCCP has tapped into reverse psychology to get consumers to try out its Twirl Mint bar. The brand wants to build on the success […]
Versatility Meets Modularity in This Latest Campaign by Renault TRIBER
Renault India has launched a new campaign, #LifeOnDemand, to showcase the unique features and flexibility of the Renault TRIBER, the number one European brand in India. The campaign is aimed at highlighting the incredible versatility and adaptability of TRIBER, with over 100 seat configurations and storage options. Unmatched Modularity and Infinite Space The new campaign […]
Nike’s Newest Campaign Celebrates Women Athletes
Nike is dedicated to its female community and this can be seen in the brand’s newest campaign “Boundless Expression” which celebrates women athletes. The campaign features 14 elite athletes, trainers and collaborators from the worlds of dance, design, style and photography. The brand spotlights Anna Cockrell, Crystal Dunn, Yoon Ahn, Betina Gozo, Feng Chen Wang, […]
Mood Badle, Pizza Badle: Saif Ali Khan and Shehnaaz Gill in Pizza Hut Campaign
Pizza Hut is set to launch a range of 10 pizzas, with Bollywood celebrities Saif Ali Khan and Shehnaaz Gill starring in its latest campaign “Mood Badle, Pizza Badle”. The new diverse range of pizzas caters to the consumers’ various moods. It includes exciting and distinct flavors, including Mazedar Makhni Paneer, Dhabe Da Keema, Cheezy […]
‘Ghar Par Lay’s Always’: Rajkummar Rao in Brand’s New Campaign
Bollywood actor Rajkummar Rao features in Lay’s new ad campaign reminding consumers to have Ghar Par Lay’s Always. It highlights the perils of not stocking up on the potato chips brand at home. The advert shows Rao throwing a costume party at home with himself dressed as a burglar. His girlfriend Dolly Singh informs him […]
Tesco Launches Integrated Campaign for 2023 Eid Celebrations
Recognizing the importance of the month of Ramadan, Tesco has launched a campaign to reflect the experiences of Muslim families across the U.K. The campaign is centred around a busy family excitedly preparing for the Eid celebration. Tesco partnered with BBH and EssenceMediaCom, as well as The Unmistakable, to create this campaign. The British retailer’s […]
Turnaround Strategy: Burger King Sells More Whoppers than Ever Before
Seven months after Burger King announced its official turnaround strategy, the fast food chain is selling more Whoppers than ever before. The rise in sales can be somewhat attributed to Burger King removing the Whopper from discount menus in February 2022. Jose Cil, Restaurant Brands CEO, said Burger King’s Whopper is made from a quarter […]
