Shoe Brand Ales Grey Flips the Script on Packaging with Seaweed-Based Pouch
When you buy a new pair of shoes, you’ll most likely receive them inside the actual shoebox and an outer shipping box. While cardboard shoeboxes are common, there are still environmental costs to producing and moving that packaging. However, shoe brand Ales Grey and material innovators Sway recently partnered to change the shoe packaging game. […]
Adidas Spotlights Next-Gen Icons in ‘Play Until They Can’t Look Away’ Campaign
Adidas wants to showcase some of the world’s greatest football players on the biggest stage through the brand’s latest creative Play Until They Can’t Look Away. Adidas’ latest campaign celebrates the FIFA Women’s World Cup Australia & New Zealand 2023. It has dedicated “Play Until They Can’t Look Away” to next-gen icons Lena Oberdorf, Alessia […]
Sprite Bottle to Get a Makeover from Bright Green Packaging to Clear
Coca-Cola Australia is ditching the Sprite green look for a clear look to make the bottles easier to recycle. The makeover will increase the likelihood of the bottles being remade into new bottles, meaning more life. Kate Miller, Marketing Director at Coca-Cola Australia, said they want their bottles to have more than one life. “All […]
Unlocking the Phenomenon of Amazon Prime Day: Why Consumers Anticipate this Epic Sale
Every year, there’s an event that sends online shoppers into a frenzy, igniting a worldwide shopping spree – Amazon Prime Day. This annual sales extravaganza has evolved into a global phenomenon, captivating consumers across the world. On July 11, Amazon recorded the single largest sales day in the company’s history. Prime members, over the course […]
Taco Bell Reintroduces Coin Drop Game in Mobile App to Engage Customers
Taco Bell has brought back its nostalgic Coin Drop game with a modern twist for the brand’s mobile app. It will run until August 14 for Taco Bell Rewards members. A digital coin will appear when customers opt to Round Up their total to the nearest dollar in the app while ordering to request a […]
