Is Influencer Marketing Losing its Charm?
The expansion of social media has given rise to the popularity of influencer marketing. It has emerged as an integral part of the modern marketer’s strategy to help companies build brand awareness, reach target audiences and grow their business. This innovation approach has become a driving force for brands looking to enhance their online presence, […]
OVO’s Fresh Brand Identity Is a Window Into Customers’ Lives
UK-based energy supplier brand OVO recently underwent a brand transformation to reposition itself as a company focused on empowering consumers and enabling sustainable energy use. The refreshed identity aims to stand out in the crowded energy market by making OVO feel more personal and approachable. Let’s check out the interests of the brand behind this […]
