CPG Brands Face Escalating Prices, Sales and Marketing Challenges
Profitability for Consumer Packaged Goods (CPG) brands is becoming challenging, expectations are also higher. The pandemic and food inflation have strengthened the dominance of legacy CPG brands and private labels. But scrutiny remains on the price. With emerging brands being urged to become profitable sooner than they would have been in the past, the cost […]
How to Choose the Right Brand Architecture for Your Product Portfolio?
Brand architecture is an important aspect of marketing and business strategy that should not be taken lightly. It involves deciding on the relation between the corporate brand and all the brands, sub-brands, products, variants, and acquired businesses in the company’s portfolio. Let’s explore the main three architecture types, with a focus on two primary types […]
Vintage Apple Sneakers Sells for $50,000
Sotheby’s is selling a rare piece of Apple memorabilia, custom-made Apple sneakers, for $50,000 in Buy Now marketplace. The ultra-rare white sneakers were a one-time giveaway at a National Sales Conference in the mid-90s. It boasts a predominately white upper with an old-school Apple rainbow logo on both the tongue and lateral quarter. The collectible […]
