Washington State Parks Undergoes Brand Refresh to Celebrate the State’s Unique Environments
To reconnect with people and celebrate the state’s unique environments, Washington State Parks has undergone a brand refresh. It now has a new logo that strengthens the belief that the outdoors should be welcoming and accessible to all. The new logo represents the range of memories and emotions that ties seasoned nature enthusiasts and first-time […]
Kidult Culture: Iconic Brands Mastering Marketing to Reach the Inner Child
In the world of marketing, appealing to consumers’ emotions and nostalgia has always been a winning strategy. Kidult, a term coined to describe adults who embrace their inner child, has emerged as a significant trend that brands like Barbie, McDonald’s, and Popeye among others capitalize to expand their customer base. This article explores the concept […]
Drop Culture Marketing: A Dynamic Approach to Targeting Customers
In the fast-paced world of branding and marketing, businesses are continuously looking for innovative strategies to captivate their target audience and drive sales. One such powerful approach that has gained tremendous momentum in recent years is “Drop Culture”. It embraces scarcity, exclusivity, and time-limited offerings to create a buzz around products and services. In this […]
Walmart to Remove Carbon Dioxide from its Supply Chain, Turn CO2 into Yarn
Walmart Inc is partnering with Rubi Laboratories to remove carbon dioxide from its supply chain and turn it into yarn for clothing. The American retail corporation will identify factories in its supply chain where carbon dioxide in waste gases can be captured using Rubi’s reactor systems. Neeka Mashouf, co-founder and CEO of Rubi Labs, said […]
Staying Grounded: Why Brands Cannot Afford to Lose Focus
In today’s fast-paced and ever-evolving hit-tech world, brands find themselves navigating through a labyrinth of technological advancements and digital marketing strategies. While technological innovations offer a plethora of opportunities for growth and expansion, they also present significant challenges. One of the most critical challenges faced by brands is maintaining their focus in a digitally-driven landscape. […]
Child’s Designs Feature on Hot Wheels Proton Saga Packaging
In a groundbreaking move, Hot Wheels, the iconic toy car manufacturer, is set to introduce Proton Saga Packaging featuring designs created by children for the very first time. The announcement comes as part of the 40th-anniversary celebration of Mattel Malaysia, the subsidiary responsible for producing Hot Wheels products in the country. The unveiling of the […]
