Rapid Evolution of Consumer Behavior, Brand Interaction: Report
There are clear divisions in consumer behavior, mainly two groups Gen Z and Millennials, with the largest divide being generational. Recent years have seen a profound transformation in the way individuals approach shopping. As such, businesses need to recognize that each cohort brings unique preferences, values, and expectations to the shopping experience. According to The […]
From Competition to Cooperation: How Radical Collaboration Helps Solve Sustainable Packaging Crisis?
In the pursuit of a greener future, one crucial area of focus is tackling the issue of packaging. Brands are increasingly recognizing the importance of sustainable packaging, and efforts are being made to create new standards that can combat the environmental challenges we face. Let’s delve into the current state of packaging, the progress being […]
‘A Story of Salt and Sugar’: Kellogg’s Turns to Art
The world’s most loved cereal brand Kellogg’s is showing how much salt and sugar it has reduced from its products through a creative art exhibition. It has reduced the sugar and salt content by 18 percent and 23 percent respectively, across all its cereals, whilst increasing fibre by 20 percent. Kellogg’s has commissioned eight up-and-coming […]
Streamlining Your Brand: How Minimalism Can Boost Your Branding?
Minimalism has become a buzzword in branding and design. This timeless aesthetic philosophy emphasizes stripping away the unnecessary to highlight what really matters. When applied thoughtfully, minimalism creates brands with instant visual impact and staying power. Let’s delve into the essence of minimalism in branding, exploring how it creates a cohesive and impactful brand experience. […]
Bakery Branding Excellence: Bakery Two’s Rebrand Infuses Personality into Pastries
In the Japanese city of Kurashiki, sisters Yumi and Hito ditched their dull office jobs to pursue their passion for baking. The result was Bakery Two, a charming neighborhood spot overflowing with warm smiles and delicious bread and pastries. Behind this charming bakery lies a remarkable story of passion, determination, and creative branding by Stamp […]
Getting it Right With Empathic Marketing
Marketing is more than data analytics or number crunches. It’s an emotion. And consumers connect with emotions. Be it a billion-dollar brand or a mere few cents, if it resonates, it’s sold out. While brands are purely inclined towards numbers and profits, they have to be people-centric. There has to be a message that reels […]
Visual Merchandising: An Essential Strategy for Brands
Malls and supermarkets are full of bright lights, displays, technology, and signage that attract our attention. This is visual merchandising, the art of using visual techniques to vie customers and increase sales. Visual merchandising is all about imagination and creativity, to captivate consumers and boost interest in the store. A good example is the use […]
Freepik Rebrands to Reflect Accessibility and Growth
Freepik, the world’s largest platform for audio-visual resources, has unveiled a new brand identity and positioning to reflect its commitment to accessibility and continued growth. Read on to learn more about Freepik’s remarkable journey to revamp its brand identity and positioning. Updated Logo Symbolizing the Power of Ideas | Freepik The most noticeable change is […]
