Influencer Marketing for Branding: Best Practices and Tips
Influencer marketing harnesses the popularity and credibility of content creators in various niches to promote brands and drive brand awareness. Since traditional advertising is losing its impact, brands are turning to influencer marketing to expand their reach and engage with their target audiences. Let’s explore the nuances of influencer marketing, the different types of influencers, […]
Valuing Difference: Marshmallow’s New Brand Identity for Inclusive Insurance
Insurance companies often find it challenging to merge the worlds of finance and aesthetics. However, with Marshmallow‘s fresh approach to insurance branding, we witness a unique blend of financial security and creative design. Let’s explore more about their brand revamp. A New Perspective on Insurance Marshmallow stands as an outlier in the insurance landscape, proudly […]
Crafting Cohesion For A Noble Cause: Cancer Research UK’s Brand Refresh
Cancer Research UK, the leading cancer charity in the UK, has unveiled a refreshed brand identity and logo. The rebrand aims to communicate its mission and progress in a clear and consistent manner. Let’s delve into the intricacies of this remarkable rebrand. The New Logo and Brand Identity Cancer Research UK’s old logo was too […]
‘All About that First Step, First Outfit’: Khloe Kardashian Partners With Fabletics
Confidence starts from within, don’t be afraid to celebrate your accomplishments, says American model Khloe Kardashian having teamed up with Fabletics, an activewear brand. She said staying active, working out, and taking care of her health is her priority. “Fabletics shares these values and empowered me to put my personal touch into this collection. Each […]
Johnson & Johnson Adopts a New Logo After More than 130 Years
Johnson & Johnson has dropped its famous signature scripture it has used since 1887 to keep up with the present-day trends with a modern look. The health company was widely recognized for its cursive design for more than 130 years. The new logo uses sans sans-serif font for a cleaner, simpler design. It keeps the […]
