Tesla Cybertruck to Boost Tesla’s Brand
Tesla is once again breaking the glass ceiling of brand loyalty, this time with its much anticipated Tesla Cybertruck. Elon Musk’s EV company has taken on rivals and left them agape with its vehicle lineup. As a brand, Tesla is already building world-class loyalty numbers. It boats S&P Global Mobility’s 2022 Automotive Loyalty Awards for […]
Ephemeral Branding: The Art of Crafting Compelling Stories in a Blink
In today’s fast-paced digital world, social media stories and status updates offer an innovative way to capture your target audience’s attention. Ephemeral branding is a new trend that leverages disappearing content and fleeting interactions to build brand awareness, foster engagement, and nurture customer loyalty. By mastering the art of ephemeral branding, you can increase your […]
Toys R Us to Open Slew of New Stores With Go! Retail Group
Toys R Us is planning a comeback with more than 20 new flagship stores, in addition to airports and cruise ships – an “Air, Land, and Sea” expansion. It will open up to 24 flagship stores as early as next year in partnership with Go! Retail Group. WHP Global, the parent company of Toys R […]
Reviving Tradition with Flair: Yonex All England’s New Branding
The YONEX All England Open Badminton Championships, or simply the YONEX All England, is the oldest and most prestigious badminton tournament in the world. To introduce the exhilarating experience of live badminton to new communities, as well as bring together the sport’s global fanbase, Badminton England is proud to have redefined the visual identity of […]
FIFA Rebrands With Popular Video Game EA Sports FC 24
FIFA’s popular football video game was rebranded as “EA Sports FC” in May 2022 after FIFA and EA Sports failed to reach a licensing agreement. EA Sports assured its fans that the video game would remain the same despite the rebranding. Now, it’s set to make its debut as EA Sports FC. David Jackson, the […]
A Fresh Face for Food Activism: Bite Back’s Reimagined Identity
Bite Back, a youth activist movement co-founded by Jamie Oliver in 2019, is on a mission to challenge “a food system that’s been set up to fool us all”, and call out the “junk food giants”. With a youth board of over 70 activists, Bite Back has helped push the UK government to extend free […]
