Revolutionizing Conferences: How IBM TechXchange Develops A Symbolic Transformation in Brand Identity?
The IBM TechXchange Conference connects developers and technical professionals through shared learning and community building. To reflect this mission, IBM created a dynamic identity system that brings technology to life. Let’s explore this innovative collaboration and the thought process behind the project. Translating Innovation Into Design The core challenge was building a flexible system that […]
Liberty’s LBTY Fragrance Range Adorned New Brand Identity That ‘Smells Good’
Liberty, the famous London department store, has entered the luxury beauty market with the launch of its LBTY Beauty range. This range comprises five captivating gender-neutral fragrances, each of which has been crafted by renowned perfumers known for their creations such as Le Labo Santal 33, Tom Ford Black Orchid, White Patchouli, Glossier You, and […]
DigiMarCon At Home 2023: Your Gateway To Future Brands and Branding Insights
DigiMarCon At Home is a premier online digital marketing, media, and advertising conference and is back for its 2023 edition. The event offers a great deal of marketing knowledge through carefully curated sessions. In the event, you get to hear from thought marketing leaders on emerging strategies, innovative technologies, and best practices to boost your […]
