David Beckham Loves Nespresso Coffee
Former football sensation David Beckham has joined Nespresso Coffee as the brand’s latest celebrity partner. And the icing is that the co-owner of Inter Miami is a coffee lover. Beckham is a self-confessed coffee fan and enjoys genuine coffee moments. “I’ve always loved Nespresso Coffee. Whether I am having a quiet moment at home with […]
Mellow Mushroom Makeover, Streamlines Brand Identity
Mellow Mushroom has opted for its first rebrand, complete with a new logo, color scheme, and website ahead of its 50th anniversary. Established in 1974, Mellow Mushroom, a pizzeria boasts 163 locations with its own personality. Anne Mejia, vice president of brand development, said this is the biggest rebrand in the company’s history. It includes […]
Kraft Real Mayo Wants ‘Moist’ as Merriam-Webster’s Word of the Year
Kraft Real Mayo is pushing the word “moist” for Merriam-Webster to spotlight it as Word of the Year. It has even dropped off a giant jar of Real Mayo to Merriam-Webster headquarters in Springfield. Kraft is leaving no stones unturned in its queer bid to shed light on the word, moist, which it says is […]