Does Marvel Studios Have a Branding Problem With ‘The Marvels’?
Brie Larson’s Captain Marvel (2019) made historic at the box office, but now The Marvels is struggling to awe the audience and crunch figures. Unlike Captain Marvel, the latest release could have one of the lowest opening weekends in the history of the Marvel Cinematic Universe. Paul Dergarabedian, a senior media analyst at Comscore, says […]
Yeti Elevates Brand, Deepens Engagement With Consumers
Yeti has taken the great outdoors to a whole new level, by elevating the brand and deepening engagement with consumers. The company wants to inspire others to get into the wild and explore trails. Paulie Dery, CMO for Yeti, said the outdoors can be intimidating and may not always feel accessible for everyone. “We believe […]
The Hershey Company’s Halloween Assortment Tactic
This Halloween, Hershey took up Halloween assortment to reach out to its beloved consumers. It picked up consumer insights for its biggest Halloween ever. Martin Moore, senior manager and consumer intelligence, and Alyssa Smith-D’Cruz, senior marketing manager, at Hershey, agree that assortments are king on Halloween. In a report, they said that 60 percent of […]
