Employer Branding: How It Influences Employee Motivation and Productivity
Employer branding has become a critical element in the success of modern businesses. It’s about how a company is seen as a place to work. This includes the company’s values, its culture, and what it’s like to work there. A strong employer brand helps to attract the best people to the company. But it’s not […]
Branding in the Era of Slowbalisation: A New Approach for Mid-Market Manufacturers
Globalization is a constantly evolving phenomenon that triggers differing opinions on its impact. Some believe it is a positive force that expands markets and promotes international cooperation, while others view it as a contributor to climate change and economic inequality. This has given rise to the concept of Slowbalisation. Despite the varying perspectives, recent data […]
Pop-Tarts Bites Refines Marketing Approach, Dives into Data-Driven Solutions
Pop-Tarts Bites has turned to data-driven solutions VidMob to reach out to its consumers and find a finer balance between emotionally led and functional messaging. The brand is revising its approach to performance marketing. Pop-Tarts is looking at online ads and buying behavior, and trying to attract its next big audience – Gen Z, via […]
WTM London 2023: Focus on Leisure Travel and Climate Crisis
World Travel Market (WTM) London witnessed delegates, exhibitors, and visitors from around the world sharing and highlighting enthusiasm for travel and tourism. Speakers touched latest trends shaping the travel and tourism industry, post-COVID recovery, inflation, and challenges. Juliette Losardo, WTM London Exhibition Director, said they recorded a surge in delegate numbers by more than a […]
Have You Seen the Price Tag of Louis Vuitton the ‘Millionaire Speedy’?
Do we really need the $1 million Louis Vuitton “Millionaire Speedy”? This yellow-hued handbag has recently been gracing the arm of Pharrell Williams, Louis Vuitton’s newly anointed artistic director of menswear. The $1 million price tag is definitely blinding. But the leather is so soft that the accessory seems to melt when you hold it […]
Riyadh Air Showcases 2.0 Permanent Dual-Livery Designs
Saudi Arabia’s new world-class airline Riyadh Air unveiled the second of its permanent dual-livery designs at the Dubai Airshow 2023. The airline continues with its indigo theme – striking lines inspired by the twisting canopies of traditional Bedouin tents and elegant curves of Arabia calligraphy. The bold new look features a sweeping cockpit window design, […]
Shotted: Arabian Coffee Brings Saudi Culture to Washington
Shotted is a gateway to Saudi culture in the busy Tysons Corner Center of Washington D.C. The heartwarming aroma of Arabian coffee and the rich flavors of Saudi blend is too much to resist. Shotted is alluring to the American Arab and more. Bandar Al-Henaki, founder of Shotted – a Saudi specialty café, says he […]
