Triple Shot Reinvention With Two Pumps: Starbucks Strengthens Digitally
Starbucks has embarked on a long-term growth strategy “Triple Shot Reinvention With Two Pumps” to elevate the brand and strengthen its digital capabilities. It wants to expand globally, identify opportunities, and reinvigorate the partner (employee) culture. Through this strategy, Starbucks builds on the significant business momentum from the past year. It lays out a roadmap […]
Amazon Partners with Snapchat for Users to Buy Directly from Ads
Amazon has collaborated with Snap so that users can buy its products directly from ads on the social app, making purchases easier. Customers will be able to see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat. A spokesperson for Amazon said customers will be able to shop […]
