Landor’s Rebrand: Charting a New Course in the Branding Industry
Landor, the world’s largest brand and design agency, has recently undergone a significant rebrand. The company, now known simply as Landor, has unveiled a new name and visual identity that reflects its expanded offerings and pays homage to its aquatic origins. Echoes of the Past, Visions of the Future The new Landor identity showcases many […]
High Fashion in Trouble, Darkening Macro Economic Climate
High fashion brands have been struggling to get consumers to open their purses more due to inflation and the darkening macroeconomic climate across the world. Shoppers are cautious about splashing their money on high-end purchases. Sophie Lund-Yates, lead equity analyst at Hargreaves Lansdown, said the shine is dimming on the luxury sector as even higher-end […]
LUX Elevates Brand Experience with Music
LUX has embarked on a new innovative global sonic identity with Sixieme Son to give voice to its brand and celebrate the beauty of women. The beauty brand has launched a new creative, in collaboration with Sixieme Son, to take the audience through the history of LUX. It wants to celebrate all forms of beauty […]
