Enriching Digital Brand Experiences: How Haptic Branding Can Help Expand Brand Impact?
In the digital age, brands are constantly seeking innovative ways to connect with their audience. One such emerging trend is Haptic Branding, a discipline that focuses on the use of tactile sensations to influence purchasing decisions. From the texture of a product’s packaging to the sensation of a virtual touchpoint, haptic branding offers a unique […]
Adobe Lead Sponsor of Women’s FA Cup, Increasing Fan Engagement
The world’s most recognized brand for creativity “Adobe” is the lead sponsor of the Women’s FA Cup. The three-year partnership deal will have Adobe focused on increasing fan engagement and raising the profile of the competition. It should be noted that the Adobe Women’s FA Cup is the only competition where the biggest clubs in […]
