Adobe Lead Sponsor of Women’s FA Cup, Increasing Fan Engagement

The world’s most recognized brand for creativity “Adobe” is the lead sponsor of the Women’s FA Cup. The three-year partnership deal will have Adobe focused on increasing fan engagement and raising the profile of the competition. It should be noted that the Adobe Women’s FA Cup is the only competition where the biggest clubs in women’s football are paired with amateur teams from across the leagues.

The collaboration will boost engagement across the Women’s FA Cup by introducing new social media channels and giving all 460 clubs that participate in the competition access to, and training on Adobe Express. It will enable clubs to identify a breadth of new content opportunities and build a closer connection with their fans.

Adobe Express, the all-in-one content creation app that is AI-first, makes it fun, fast, and easy to design and share awesome content. The clubs will be able to market and promote themselves, create social media and brand content to engage their community, raise their profile, and reach the next generation of fans and players.

Adobe FA Cup

Baroness Sue Campbell, The FA’s Director of Women’s Football, said the Women’s FA Cup has grown to new heights over the last few years in parallel with the wider growth of the women’s game. “We’re delighted to have Adobe on board as we target the next phase of development for the competition. We share their passion for holistically celebrating the unique characteristics that make the Women’s FA Cup the most special and prestigious domestic cup competition in the world. With Adobe’s creative tools, used by some of the world’s biggest brands, we have a key opportunity to reach and engage new audiences for the women’s game.”

Simon Morris, Vice President, of International Marketing, at Adobe, said the Adobe Women’s FA Cup is about inspiring stories of clubs and players who dare to dream. “Cup runs big away draws for underdogs, and the human stories behind them are truly the magic of the competition. Through our partnership, and by providing access and training on our industry-leading creative tools, we want to put those magic moments into the spotlight, helping the clubs, players, and fans tell their stories in ever more creative ways, as well as motivate the next generation of players and supporters of the women’s game.”

The partnership gives clubs access to and training on Adobe Express so they can design and share standout social media content. This will help them market and promote themselves, and create social and brand content to engage their community.

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