Frito-Lay Amplifies Diverse Creative Voices in ‘My Joy’ Campaign
Frito-Lay aims to inspire creators from all backgrounds and share their joy and authentic selves with its My Joy campaign. This new ad campaign showcases rising creators’ unique stories of joy. It’s basically about uplifting diverse representation in marketing and advertising. For Frito-Lay, diverse representation is a priority and the majority of consumers say it […]
Playful Sophistication: Sustainability Meets Style in Talou’s Kid-Friendly Branding
Fashion often gets a bad rap for its environmental impact, but what if it told a different story? A story of joy, exploration, and responsibility? That’s the mission behind Talou’s, new children’s circular fashion brand with a playful spirit and a planet-friendly heart. As with any new innovative venture, effective branding is essential to promote […]
Shaping Heritage: Graff’s New Identity Sparkles with Innovation
Graff, the iconic diamond jewelry brand established in 1960, has undergone a transformative visual evolution, inspired by the brand’s rich history and the intricate craftsmanship emanating from Graff’s London workshop. Let’s explore the backstory behind the creation of Graff’s new identity that sparkles with innovation. Graff’s Artisanal Legacy Design agency SomeOne delved into Graff’s archives […]
