Fashion often gets a bad rap for its environmental impact, but what if it told a different story? A story of joy, exploration, and responsibility? That’s the mission behind Talou’s, new children’s circular fashion brand with a playful spirit and a planet-friendly heart. As with any new innovative venture, effective branding is essential to promote the Talou brand. Let’s explore how the brand addressed this.
Spinning a Sustainable Yarn
Founded by fashion veteran Ellie Whitehead, Talou is woven from 100% wool, a natural and biodegradable fiber. Its yarns are sourced from UK factories and knitwear is made in small batches, minimizing waste and supporting local craftsmanship. But the love for the planet doesn’t stop there. Talou’s ‘buy back’ model means pre-loved treasures will soon join their brand-new offerings, creating a vibrant circular wardrobe for little eco-warriors.
More than just clothes, Talou is a canvas for imagination. Partnering with The Yard Creative, Whitehead dreamt up a brand that celebrates childhood play and embraces the power of storytelling. “Let’s make a difference! Tell a story, start a movement!” became their mantra, weaving a narrative of conscious creativity and playful wonder.
Beyond Maree Knits
Initially known as Maree Knits, the brand’s French-inspired name didn’t quite click. Focus groups showed it wouldn’t grow with Talou’s ambitious vision. So, they embarked on a journey to find a name that whispered stories like its knitwear. Enter ‘Talou’, an Old English word for ‘tales,’ perfectly capturing the brand’s mission: to wrap children in narratives that nurture their journey towards a brighter future.
Finding the ‘Conscious Creatives’
Who wears Talou? The Yard Creative envisions “Mindful à la Mode Mums and Dapper & Deliberate Dads.” These stylish parents crave unique and fun pieces for their kids, without compromising on sustainability. They’re full of personality and purpose, seeking brands that share their values. Grandparents and gift-givers with an eye for guilt-free treasures join this vibrant community.
Crafters of Imagination
From logo to labels, stickers to social media templates, The Yard Creative meticulously crafted a visual identity that embodies Talou’s essence. Playful paper-cut typography dances across the brand, echoing the joyous creativity of children. A vibrant yet calming blue anchors the palette, complemented by earthy tones that celebrate nature’s beauty. Bold fonts stand for confident self-expression, while softer serif whispers the stories woven into each piece.
Talou is a children’s fashion brand that aims to provide playful adventures to little dreamers while remaining committed to sustainable practices. The brand’s identity is defined by its dedication to eco-friendly fashion and imaginative storytelling. Talou’s story is woven into every stitch, and every garment carries a promise of care for the planet and the children who wear it. The collaboration between Ellie Whitehead and The Yard Creative has brought forth a conscious fashion brand that sets an example for others to follow. Talou emerges as a beacon of creative, sustainable, and conscious fashion for children.