Catching Up to Acclaim: Magnum’s Rebranding Captures the Complexity of Photographic Narratives
Magnum Photos, the internationally renowned photographic cooperative, has undergone a significant rebranding. The rebrand reflect the organization’s growth and future with visuals that are more adaptable and consistent than before. Let’s explore how their rebranding efforts successfully captured the essence of Magnum’s photographic excellence. A Diagnosis Turned Overhaul The rebranding process led by London-based design […]
Amazon Hit by Retail Return Fraud, Retailers Expect $24.5bn Worth of Holiday Returns
Post-holiday season and into the New Year, e-commerce retailers, especially on Amazon, have been impacted by consumers returning their orders. There have been cases where shoppers can send back different items, return stolen items, or claim a purchase never got delivered when it did. According to a survey by Appriss Retail and the National Retail […]
Uber Undergoes Brand Refresh, Reflecting its Expanding Range of Services
Uber has elevated its brand to reflect its evolving business and growth goals. Its brand refresh highlights Uber’s expanding range of services, which now includes pharmacy, grocery, and convenience delivery options. Jones Knowle Ritchie (JKR), a global branding agency, helped enhance Uber’s brand system – transitioning it to a mobility brand. Tosh Hall, CEO at […]
Kim Kardashian and Balenciaga: A Longstanding Partnership Based on Trust and Innovation
Kim Kardashian has been making headlines with her bold and daring fashion choices, especially when it comes to Balenciaga. The reality star and entrepreneur has been a loyal fan of the Paris-based label, wearing its designs to some of her most iconic events, such as the 2021 Met Gala and the 2022 Balenciaga couture show. […]
