Graphic Flavors: Pei Plus Redefines Its Identity with a Dumpling-Inspired Rebrand
Pei Plus, a Korean and Chinese restaurant based in Madrid, recently underwent a rebrand, breathing new life into its visual identity. The new wordmark showcases a careful combination of elements that pay homage to the restaurant’s culinary heritage while embracing a contemporary and sleek aesthetic. Let’s explore the thought process behind the rebrand, the design […]
Expedia Becomes First Global Ad Partner with Netflix for Multi-Market Campaign
Expedia, an American travel technology company, has emerged as the first global advertising partner to activate a multi-market campaign on Netflix ’s ad-supported plan for 2024. This partnership marks a significant step in Expedia Group’s ambition to accelerate global expansion. It reinforces Netflix’s multi-country advertising offering to advertisers and members – now reaching more than […]
Branding Essentials: Decoding the Power of Photography in Brand Atmosphere
Captivating imagery is crucial in brand-building and consumer decisions. Brand images are storytellers that invoke emotions and emphasize significance. Photography branding is an indispensable tool for creating first impressions, setting the desired mood, and capturing fleeting attention spans. Images can connect with audiences more deeply, making them powerful tools for brand-building and influencing purchasing decisions. […]
