A Sweet Evolution from Tradition: Lyle’s Golden Syrup Ditches Grim Lion Logo After 140 Years With New ‘Happier Lion’ Logo
Lyle’s Golden Syrup, a beloved fixture in British households for over a century, has bid farewell to its iconic logo—a lion’s carcass swarmed by bees—and welcomed a brighter, more animated version of the regal beast. This significant rebranding marks the first major overhaul for the company since 1883, signaling a departure from tradition while striving […]
Navigating the Digital Shift: Transformative Strategies for Legacy Brands
Legacy brands need to boost customer engagement to remain competitive in the rapidly evolving digital landscape. Creating a customer engagement plan can help foster stronger connections with customers, promote loyalty, and drive growth. To thrive in the digital age and boost customer engagement, let’s explore some transformative strategies legacy brands can implement. How Legacy Brands […]
