Cracking The ‘Big Deal’: Cadbury’s Creme Egg Revives Classic Branding
Rediscovering old memories can be as delightful as biting into a Cadbury’s Creme Egg, and the return of their iconic advertising tagline ‘How do you eat yours?’ is a sweet reminder of the brand’s enduring legacy. This intriguing approach sheds light on consumer behavior. and how creativity plays a significant role in capturing their attention. […]
Branding in the Age of De-Influencing: Strategies for Modern Brands
In a world where social media platforms like TikTok have become influential hubs for fashion and beauty enthusiasts, the phenomenon of ‘de-influencing’ and ‘anti-haul’ content is gaining momentum, challenging the hyper-consumerism perpetuated by these platforms. Let’s see how it affects brands and what brands can do to keep it in check. Why Deinfluencing Matters? Deinfluencers […]
