Rediscovering old memories can be as delightful as biting into a Cadbury’s Creme Egg, and the return of their iconic advertising tagline ‘How do you eat yours?’ is a sweet reminder of the brand’s enduring legacy. This intriguing approach sheds light on consumer behavior. and how creativity plays a significant role in capturing their attention. Let’s delve into Cadbury’s latest campaign, exploring the revival of this beloved tagline.
Reviving a Classic
Cadbury’s decision to resurrect its classic tagline after 20 years speaks volumes about the timeless appeal of their Creme Eggs. Originally introduced in the 1980s, ‘How do you eat yours?’ captured the imagination of consumers, celebrating the diverse ways people enjoy their favorite treat. Now, with the launch of their new campaign titled ‘Big Deal,’ Cadbury is reigniting the conversation around Creme Egg consumption in a digital-first approach.
Decoding Personalities, One Bite at a Time
At the heart of Cadbury’s latest campaign lies the fascinating concept that the way we eat our Creme Eggs reveals more about us than we realize. Through humorous storytelling and witty narration, the ‘Big Deal’ commercial introduces us to Heather, a Creme Egg enthusiast whose unconventional eating habits reflect her bold and quirky personality. By leveraging real science (albeit with a touch of humor), Cadbury invites consumers to discover what their Creme Egg eating technique says about them through an interactive online personality test.
Embracing Irreverent Humor
Cadbury’s approach to advertising has always been characterized by its irreverent humor and playful tone, and the revival of ‘How do you eat yours?’ is no exception. With award-winning directing duo Terri Timely and Park Pictures bringing the campaign to life, along with the comedic genius of Matt King (aka Super Hans from Peep Show) providing the voiceover, Cadbury infuses its brand with a refreshing dose of offbeat comedy.
Final Thoughts
As Cadbury embarks on this journey of rediscovery, they invite consumers to indulge in more than just a delicious chocolate treat—they’re inviting us to rediscover the joy of embracing our unique quirks and personalities. So, the next time you unwrap a Cadbury’s Creme Egg, take a moment to ponder: How do you eat yours?
