Cadbury Comes Up With Two New Innovations: Darkmilk Praline and Caramilk Crispy

Basking in the success of two new tablets Cadbury Darkmilk Praline and Cadbury Caramilk Crispy, the world’s much-loved chocolate brand has now made these innovations available in 85g tablet format.

The Cadbury Darkmilk Praline contains creamy, rich, high-cocoa chocolate with a hazelnut filling, while the Cadbury Caramilk Crispy comprises a blend of white chocolate with a light crisped rice inclusion.

Cadbury tabletsCadbury Darkmilk Praline Cadbury Caramilk Crispy
Source: cadbury.co.uk

Christina Bland, junior brand manager for Cadbury Tablets at Mondelez International, said they are extremely proud to unveil these two fantastic new innovations across two brilliant brands. “We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build this. Additionally, Cadbury Caramilk has already built a dedicated following. We know 82 percent of shoppers who have tried Caramilk would repeat their purchase and the new Crispy launch will help build on this.”

Also Read: Cadbury The Glass and a Half: A Powerful Platform

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Nandika Chand

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