Cadbury Launches New Twirl Mint Bar in ‘Un-advertising’ Campaign

Cadbury has introduced its latest product Twirl Mint bar, a limited-edition, in an “un-advertising” campaign. The tongue-in-cheek campaign pokes fun at the exclusivity of limited-edition bars. Actually, Cadbury with creative agency VCCP has tapped into reverse psychology to get consumers to try out its Twirl Mint bar. The brand wants to build on the success […]

Subway – Cadbury Collaborate for Limited-Edition Sandwich Chocolate Crème Egg

Fast food restaurant franchise Subway has partnered with Cadbury for the famous Cadbury Crème Eggs this Easter. Subway is launching a limited-edition sandwich, a SubMelt made with Cadbury Crème Egg. Actually, it’s a 6-inch sandwich made on the chain’s Italian white bread and has a chocolate crème egg melted in the middle of it. The […]

Cheer for All Sports: Cadbury Dairy Milk’s Revolutionary Campaign to Celebrate Indian Athletes

Cadbury Dairy Milk, in partnership with Ogilvy India, has launched its latest campaign, #CheerForAllSports, to bring India together to support Indian athletes competing in other sports during the upcoming IPL. Let’s know about this campaign, its objectives, and how people can participate and support Indian athletes. Campaign Objectives The main aim of Cadbury Dairy Milk’s […]

Cadbury Bournvita’s #FaithNotForce campaign: A ‘forced’ attempt towards a bright future

Cadbury Bournvita's #FaithNotForce campaign

The #FaithNotForce campaign has been launched by Cadbury Bournvita to encourage parents to recognize their children’s talents rather than forcing them into a specific career path. The campaign is the brainchild and creation of Ogilvy Mumbai.  According to the company, they are collaborating with Star Bazaar to display jars in select stores and capture shoppers’ […]