Cadbury has reimagined the much-loved Caramilk chocolate bar in ice cream form. The brand is utilizing its “You Already Know You’re Going to Love It” creative platform to help drive impressive growth results for the Cadbury ice cream range.
The campaign was expanded by the global agency of record VCCP and Froneri to develop creative that goes against the norm, resulting in beautifully simple executions that focus on the key ingredient consumers can’t get enough of – Cadbury Caramilk chocolate.
Charlotte Hambling, Global Marketing Manager at Froneri, said they are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. “It’s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice cream form. The ‘You Already Know You’re Going to Love It’ creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice cream range.”
Daniel Glover-James and Elias Torres, Associate Creative Directors at VCCP, said it’s always exciting to make a campaign with such a simple, but strong idea. “We tease consumers to imagine what the ice cream is like instead of just showing it straight away, and even though it’s a new product, they already know they are going to love it.”