Lyft Media Launches In-App Video Ads to Reach Target Audience
Lyft Media has expanded advertising solutions through collaboration with Nielsen to measure advertisements on the company’s mobile app. The ride-hailing company announced in August 2023 that it will display ads on its app for a more stable source of revenue. Brands can reach riders with a high-impact format of in-app video ads on iOS and […]
Walmart Targets Gen Z and Millennials with New Oral Care Brands Plus Ultra and Zimba
Walmart is reaching out to younger beauty and sustainably-minder shoppers with the all-new innovative and refreshing oral care brands Plus Ultra and Zimba. These two sister brands, founded and run by a female, are eco-friendly, affordable, and fun. According to an official statement, three-quarters of Gen Z consumers consider sustainability more important than brand names, […]
Mattel Adventure Park Set to Open in Kansas in 2026
Mattel Inc. will open its second Mattel Adventure Park in Bonner Springs, Kansas through a licensing partnership with Epic Resort Destinations. The all-new, family-friendly themed entertainment destination will offer attractions like Hot Wheels themed roller coasters – Bone Shaker; The Ultimate Ride, and the Hot Wheels. Josh Silverman, Chief Franchise Officer at Mattel, said Mattel […]
Subway Leaves Coca-Cola for Pepsi to Deliver Better Food and Experience
Subway has switched to Pepsi after selling Coca-Cola products, under its 15-year deal with The Coca-Cola Company in 2003, for more than 20 years. The sandwich chain announced a 10-year agreement with PepsiCo to supply beverages in its US restaurants effective from January 1, 2025. Subway will extend its longstanding partnership with Frito-Lay through 2030, […]
PNC Bank Launches ‘Brilliantly Boring’ Brand Campaign For Growth Opportunities
PNC Bank has embarked on a humorous ‘Brilliantly Boring’ brand campaign that highlights the way the company operates for exciting and fulfilling outcomes for its customers. The Pittsburgh-based bank is striving to be reliable and trustworthy. William S. Demchak, chairman and CEO at PNC, said they have grown their business by focusing on the essential […]
AliExpress Invites UK Influencers to Grow Brands via Livestream E-commerce
AliExpress, a global marketplace, has taken to livestream e-commerce in the UK with Love Island alums Olivia Attwood and Kady McDermott hosting the channels. UK influencers can grow their brands with AliExpress livestream e-commerce. The livestream shopping service is available through AliExpress’s Interactive ‘mini shop’ programme, wherein consumers can shop through short videos and live […]
