Ascot Racecourse Launches ‘The Ascot You’ 2.0, Fresh Perspectives and New Faces
Following success of its ‘The Ascot You’ strategy in 2023, Ascot Racecourse has embarked on a new campaign created in partnership with Dark Horses. It features shots by world famous fashion photographer Carla Guler. The latest campaign The Ascot You is all about creativity and elegance. It showcases a variety of characters embracing the Ascot […]
Haus Labs by Lady Gaga Partners with Sephora for Launch in Europe
Haus Labs by Lady Gaga, a clean artistry brand backed by HausTech Powered innovation, is set for launch across Europe with Sephora. The viral beauty products will be in stores and online on March 26 across France, Italy, Spain, Portugal, Sweden, Denmark and Germany, as well as Switzerland, Greece, Romania, Poland and Czech Republic. Ben […]
Specsavers Creates Witty Out-of-Home Stunt Campaign
Specsavers, a UK-based optical retailer, has come up with a witty out-of-home campaign, rather a stunt to captivate audiences. As part of the campaign, Specsavers has stuck its branded van on a rising billboard, right next to a sign that warns about the danger. This forms part of the brand’s ‘Should’ve Gone to Specsavers’ campaign. […]
‘The Floor Is Yours’: Levis Launches New Interactive Campaign
Levis’ latest campaign ‘The Floor Is Yours’ is about championing people who do things their own way and push the culture forward. The brand has been adopted by creative, intrepid and visionary doers across all walks of life. Levis launched its interactive 2024 Live In Levis Campaign with a new ad film The Floor Is […]
Deepfakes Pose Serious Threat and Risks Brands and Creators Image
Industries have embraced artificial intelligence with open arms for innovation and business ease. AI is also an area of concern as leaders and businesses fail to grasp the devastating impact technology could bring if used unethically. This is where deepfakes come in. AI-generated deepfake media is a growing threat to businesses, brands, industries, politicians, celebrities, […]
