Hampton by Hilton Unveils Refreshed Global Brand Identity
Hilton’s global powerhouse brand with 3,000 properties worldwide ‘Hampton by Hilton’ aims to reinforce its brand strength. It has adopted a new cutting-edge North American prototype and unveiled a refreshed global brand identity. This reflects Hampton’s steadfast commitment to pushing boundaries and redefining the category. Hampton is recognized for its category-leading financial performance, best-in-class stay […]
Marketers Need to Move Beyond Age-Based Stereotypes, Understand Mature Consumers: Study
A whopping one billion consumers, between the ages of 50 and 70, are being overlooked by marketers and brands for younger consumers. Mature consumers make up a multi-trillion-dollar market that has been disregarded time and again. According to a study, conducted by BCG’s Center for Customer Insight, mature consumers have immense buying power. This group […]
Brands and Marketers On April Fools’ Day
April Fool’s Day is done and dusted but the way brands and marketers went all out to reach their target audience remains in the people’s minds. Marketers deploy humor to catch the attention. They go off-script from their regular advertising formats and campaigns to connect with consumers in a new way. Research shows that April […]
